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Mastering
the How-To's of Bringing in The Business!
Learn
how to bring in the business by giving control and empowerment
to your customers – the real keys to sales and marketing success.
Bringing in the Business is the key to success
in any business. No matter what business you are
in, you have got to bring in the business. Some business
owners resist being in sales; others abhor the marketing process. But
they all want to bring in the business.
Dale
Ledbetter speaks
from real-world experience. He gives you "Ten
Keys – Plus One – to Bringing in the Business", all
tried, tested and proven in the only laboratory that really counts – the
real world.
The
world of bringing in the business has undergone evolutionary
change. The new rules – the facilitation of buying – require
a marriage of technology and old-fashioned customer service.
You'll learn how to operate successfully in this new environment
by giving customers what they are really after – control and
empowerment.
There
is no information in this book about trick closes, slick presentations,
misleading techniques or how to get customers to do things
that aren't in their best interest. Those kinds
of techniques do not give control or empowerment to customers
and have no place in the process of bringing in the business.
The
main message of this book is to help you understand the transition
that has taken place – from out-dated sales techniques to the
facilitation of buying – and to arm you with the knowledge of
how to bring in the business in this new environment.
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